Today's

Conscious Consumer

Caring for the world and each other is good business

What does having a strong Corporate Social Responsibility (CSR) effort say about your business?

82% of consumers said they believe those with strong CSR efforts have higher quality products. 73% believe the company is changing things for the better and 65% believe that the company genuinely cares. In a world of competition where new brands emerge every day, it is critical to make yours stand out for the better.1

Why add a cause component to your business?

 

84% of consumers say it is important that a company supports charitable causes; 65% believe it's a company’s responsibility to do so. Consumers want to be proud to be a brand's customer and advocate. Thid includes employees, too. Creating charitable programs that are authentic to your brand is as critical as giving itself. It is a way to create consumer and employee loyalty.2 

More reasons why adding giving and greening to your business is important for sustainable  growth

43% of surveyed consumers think brands make it harder for them to be eco and ethical in their everyday life5

57% of employee respondents believed charitable events made for happier teams. 70%+ would more likely choose a company with a strong environmental agenda.7

66% of global consumers and 73% of Millennials (those born from 1977 to 1995) are willing to pay more for sustainable goods4

88% of consumers want brands to help them make a difference rather than promote their own CSR6

50% of consumer-packaged goods sales growth between 2013 and 2018 came from sustainability-marketed products, despite the fact such goods account for less than 17% of the market.3

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Email: gigi@twotreesstrategy.com

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